EOS Rebrand & Repositioning 2024 Deliverables - Market Research - Out of Home Ads
- Packaging Design
- Social Campaign
- Copywriting This repositioning aims to reshape EOS’s brand perception, among both loyal users and new audiences, while growing its current presence in the personal care market. In response to past PR challenges around product quality, the strategy here focuses on rebuilding trust through updated product offerings that better align with the current values and preferences of a younger, more modern consumer, and target demographic. At the core of the concept is a product offering – a simplified system, of sensitive-skin-friendly “base products” for the body, enhanced with optional and customizable scents. This offer appeals to both fragrance enthusiasts and those who prefer more neutral and natural body products. All supported by, an experiential summer pop-up shop, designed to bring the rebrand to life in a more offline and tangible way.
*Research and copy partially in collaboration with Designer Robyn Eugenio